So you have a new sports betting site and also you were hoping to compete with the established sports book sites, how do you go about letting the world know the site exists?
In the old days new sports gambling sites would simply just start aggressive Pay Per Click campaigns. With today's Internet the major search engines no longer allow gambling sites to advertise and that includes a ban on search engine PPC. Removing this sort of advertising forced the trusted online casino
gambling providers to put together different ways of increasing their popularity.
There are a variety of strategies you may try in order to attract potential members to your sports betting sites.
Optimize your internet site for higher ranking in the organic searches. This is a tough one seeing as the competition is very steep. Do not use questionable tactics, just be honest with your SEO and optimize the pages for the content which is actually on each page.
Generate topical content well in advance of the sporting event that you would like to promote. Most of the time, search engines can take 3 to 12 weeks to search out new pages so unless you are really up on the way to get the pages indexed quicker, give new pages an abundance of time to be discovered through the major search engines.
Allow other sites to use your topical content in exchange for a text link back to your website. Doing this enables you to gain extremely valuable a proven way text links that can help to improve your link popularity. Just ensure you choose the text for that link carefully as well as the site posting your article maintains credit to you as the author.
Post articles from other sites. Make sure that the article you post on your web page is full of keyword rich text and optimize the page that contains that article for the contents of that article. When done properly this can substantially boost your prospects of being found in a search engine for that articles topic.
Add a Forum to your web site and create categories that promote the events that the site specializes in. As an example, if your website is based out of Europe you could want to make a bunch of categories based upon Soccer such as Soccer Injuries, Soccer Trades & Rumors etc. Doing this may generate keyword rich, topical pages that eventually will be indexed through the major search engines. The more active you are Forum, the higher the possibility of creating countless pages that the search engines will love.
Join forums on other sites and actively contribute to them. You see when posting to other forums your signature is added to the bottom of your post. Within your signature you have the opportunity to place some text which could be used to promote your internet site. Additionally, some forums will allow you to place text links in the signature. Be respectful and don't stuff the signature with too many text links.
Add your site to as many directories as you can. Some directories can take quite a while for inclusion, the DMOZ by way of example, so you should apply to them as quickly as you can after launching your new sports betting site.
Reciprocating links may be helpful as long as you carefully search out potential linking partners. Make certain that the sites you are linking to are quality sites that you yourself would actually spend time on. A good general guideline is this - if you would bookmark the site others would probably bookmark it as well and so, the site could be a great site to trade links with.
Offer affiliate programs to other webmasters. If you offer affiliate programs make sure that you really pay your affiliates in a timely manner. You will be surprised at how many sites actually don't treat their affiliates well. Treat the affiliates like the limited partners that they can be and that amount of respect will likely end in your banners and text links gaining better placement on the affiliate's websites.
Purchase banner space on sports related sites. This may be an expensive proposition so you should take good care in selecting the sites you want to buy banner space on. Don't base your decision on Alexa ratings alone as these can simply be skewed. Also be wary of sites stating Hits and Impressions as their verification on traffic. The best stat to base you purchase on is monthly unique visitors and do not take their word for it, use an independent third party tracker for unbiased results.
Much like everything else in life you will find no guarantees but if you adopt some or all the above mentioned marketing strategies, your site should see improvements over a short time frame.